When it comes to developing a strategy for reaching the lost with the good news of Jesus Christ, you'd be wise to listen to James Emery White.
He is a pastor, speaker, college professor and president, and accomplished writer, And he seems to have his hand on the pulse of those born between 1993 and 2012, better known as Generation Z.
The question is: how do reach this group that makes up nearly 25% of our population? Are they interested in spiritual things? Is the traditional church attractive to them? Should modern church music replace the great hymns of the church? Is free wifi service a must?
Emery offers many important insights into Generation Z. For those who are confused as to how to reach this group, Emery offers hope that these young people can be reached for Christ. Emery also offers some ideas on what not to do if a church wants to connect with this group.
Emery calls Generation Z the first post-Christian generation. He also provides hope and practical ideas for showing and sharing Jesus Christ with this large and important group of people. An important book indeed!
