I like this keen insight from author William Weedon:
And this is the rebellion which God punishes in humanity time and again (temporal punishment) and that also deserves, even demands eternal punishment. This rebellion actually insists on receiving hell. "Go away God and leave me alone!" the sinful rebel screams. It actually asks for hell - being removed from God - foolishly imagining that it would be heaven.
From "Thank, Praise, Serve, Obey," page 84